New Signs To Promote Downtown Amesbury

December 12, 2006

AMESBURY – Senator Steven A. Baddour and Representative A. Costello announced the installation of six new highway attraction signs that will guide shoppers to downtown Amesbury businesses.

The Amesbury Alliance approached state legislators about finding a new way to promote the downtown area, including providing better directions for motorists. Baddour and Costello worked with the Massachusetts Highway Department to create the new signs, which will be located on the major access roads to downtown Amesbury.

“As a native of Amesbury, I already know that downtown Amesbury has unique shops and restaurants but these signs will help showcase those businesses to people who may not be as familiar with the area,” said Rep. Costello. “I was happy to work with the Alliance and the Mayor on this project.”

“While many of us already know about the wonderful attractions Amesbury has to offer, these signs will help spread that knowledge throughout the rest of the state and the region,” said Sen. Baddour. “Advertising and promoting all that our communities' have to offer, is essential to a smart economic growth plan that builds on and maintains the economic vitality of Amesbury.”

“The directional signs send a message that our downtown is worth seeing and experiencing,” said Mayor Thatcher Kezer. “The signs will draw more visitors to the great shops, restaurants and businesses that make up part of Amesbury’s unique appeal and charm.”

“Today’s sign installation, the first of a number of signs, is a perfect example of goals accomplished through the cooperation of the state officials, the town, the Alliance and the downtown business community,” said Raymond Shockey, Executive Director of the Alliance for Amesbury. “Many thanks to Representative Costello and all involved.”

The new signs will be located at:
• The intersection of Route 110 and Elm Street
• The intersection of Route 110 and Main Street
• The intersection of Merrill Street and Main Street
• The intersection of Route 110 and Route 150 (3 signs)